With the high level of unemployment we are facing as a country, South Africa needs more leaders and bold people, as many as possible. Year on end be it on the traditional media or the fast growing digital space we hear more and more about advocacy for entrepreneurship. On this issue we focus on a woman who has defied the odds and every unjustified claim that business is a profession for male figures. She gets to share with us how she is using her acquired experience to lift upcoming and start up entrepreneurs.
Bathabile Moreki was born and bred at Qwaqwa Free State in a family of four with her older brother being her only sibling. She grew up staying with her grandparents and that’s where her passion for business/entrepreneurship derives from. “I used to stay at my grandparents in Kroonstad and we would sell peanuts at school which we baked at home and packaged”- she Said. Her grandfather was a bicycle mechanic as his full-time profession and used to run his own workshop at their home fixing any metal product.
After matriculating she went on further to acquire a national diploma in Tourism Management, B-Tech in Business Administration and Project Management all from the University of Johannesburg. She also acquired Management Development Programme (MDP) at the UNISA Business School. After working for both the private sector and government in 2007 she realised opportunities which were available for entrepreneurs and decided to try her luck in her childhood passion of running a business. “I took the opportunity in the franchise sector where National Empowerment Fund (NEF) funded my business which I opened in 2013” – Bathabile.
Over the past few years Bathabile has grown to be a pioneer in the franchising business and still aims to climb the corporate ladder higher. “I managed to expand my business to few outlets in just two years which showed me potential for further growth”- she said. It is without doubt that this is what she was destined for and she is a great example and inspiration for woman from all walks of life looking to pursue an entrepreneurial career. She was positioned as the youth ambassador for the National Development Plan.
Although her franchises have been doing great it would be far-fetched to say there hasn’t been stumbling blocks along the way. “The biggest challenge has been the long demanding hours, you lose your social life and have to sacrifice a lot on your lifestyle”- Bathabile. Load shedding has been another stumbling block as she runs a fast food outlet, hence she had to invest in generators to minimise if not eradicate the problem.
Bathabile is currently involved in multiple incentives with her primary goal being to empower the youth in business. “I am now mentoring aspiring entrepreneurs about the franchise model; the initiative is called Township Economic Transformation in Franchise Eco-System”. She currently hosts her sessions in a hub based in Midrand and has partnered with multiple banking institutions and other reputable entrepreneurs of note.
To stay in touch with this incredible woman and her initiatives like her Facebook page Nothile Consulting Mentorship or email her on email@example.com.
By: DAVE BALO