The Tshwane University of Technology together with Black Management Forum student chapters hosted a Pretoria Social Media Master Class on the 15th of June 2022. With the appearance of the guest lecture Tebogo Ditshego who is the chief executive officer (CEO) of the South African public relations agency Ditshego Media, President of the Public Relations Institute of Southern African (PRISA).

He was also listed as one of the top 30 African entrepreneurs under 30 in Forbes Magazine, he is the founder of the on-line book club called ‘ReadaBookSA’ in 2021 which is one of the biggest on-line book clubs in Africa moreover he published his first African fiction book ‘’ Kasi Nerd’’ in 2016 which went on to be a bestseller.

He participated in the Mandela Fellowship for young African leaders in the US, a programme launched by the US President Barack Obama in 2014, he got appointed to serve in the market, advertising, and communication in South Africa by Minister in the Presidency Mondli Gungubele.

As he holds an Honours degree in Communications from the University of Johannesburg, he explained and emphasized more on the intersection and importance of culture and decision-making in social media, ‘’in my understanding culture is the beliefs, assumptions in discoveries that encore decision making, my view is that the result of culture is decision making’’ he said.

‘’it is about how we behave in the decisions we take collectively’’ he added, he furthermore explained that the secret and essence of culture can be captured in the languages, ‘’ your culture gives you a competitive advantage to produce, create, survive and to thrive and your culture, language, mindset, and history are part of your culture.‘’ Be authentic because no one can be a better you than you are, be you and do not be ashamed of who you are cause nobody can copy you and your unique experiences ’’ Ditshego’s words to the young entrepreneurs.

By: Mamsi Nkosi.

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