It’s been four months since Pitori Zero One Two clothing brand was established, yet it is already doing the rounds on the market. Pitori 012 is a newly founded clothing company that is based in the capital city of South Africa, known to many as Pretoria/Tshwane. The clothing brand was founded on the 1st of December 2018, by Thato Rathabe.
Thato describes his brand as a geographic relevance. He told Tsa Pitori that he had the desire to represent Pretoria, hence why he named his brand ‘Pitori 012’. He said it is way of promoting and representing local, as they say ‘local is lekker’. “You can’t get more local than representing your city”-Thato emphasised to Tsa Pitori.
According to the founder of Pitori 012, the feedback that the brand has been receiving from their clients is outstanding. Pitori 012 initially targeted the young stars. Due to the support, positive feedback and love from their clients, now they cater for everyone.
Pitori 012’s founder said, within four months of its existence, the brand has extremely grown to a point where it is nationally recognized and is currently sitting on 4500 followers on Facebook. Pitori 012 clothing brand offers t-shirts, hoodies and full tracksuits. Thato said more surprises are yet to come. Their clothing is made with 100% cotton. He further said, 80% of their products are currently made here at home(South Africa).
When asked about his future plans regarding his brand, Thato told Tsa Pitori that he would like to have township-based stores where he sells his merchandise and maybe one in Pretoria CBD. Facebook is the platform where people who want to purchase Pitori 012 Products can place their orders. They can also inbox Pitori 012 on their Facebook account. Pitori 012 also have another social media platform where they can be reached. On Instagram they are @pitori_012.
By: ZANELE MAGAGULA