38-year-old Thabo Morudi otherwise known as the legendary DJ Joy Morales and CEO at Soul4Real has been in the music industry for 20 years. He’s also been a DJ by profession for 15 years. Currently, the talented DJ is working tirelessly on his label in order to take it to the next level. He started learning about business when he first established Soul4Real.
He has signed two vocalists, Abileash and Ken-I, and is also working with his wife Miz-Dee and DJ Rendy in studio. All these artists are under Soul4Real. He has also worked with Billydon, who released two songs and a music video under his record label. The songs are making waves on both radio and TV. “I started releasing music last year, following my first single Rock My Soul featuring Abileash.” He said. The single made an impact internationally and was playlisted for 10 months high rotation on TV.
Following the release of his single, he recently released three songs in May, and shot two music videos. In these, he worked with Abileash once again, DJ Rendy ft Ken-I, and King P ft Ausi Velemina. “The journey has been tough, but I am happy about the progress of my label.” He added. Morudi also states that owning his own label has always been in his plans, he acted on it after he met DJ Rendy and he motivated him to buy equipment and then the work started. Having high hopes for his label, Morudi sees the Soul4Real flag flying high.
Even though business seems to be shaky now because of the pandemic we are facing, Morudi puts a lot of effort in what he does, “I am really dedicated, and I have faith in my team.” He said. Taking a look at other well-known artists that he has worked with, He had the opportunity to play alongside the likes of Black Coffee, DJ Ganyane, Mahoota and Team Mosha to mention a few. He has performed at events that are both internationally and nationally recognized. These include All White Lifestyle (Durban July), Sun City and Swazi Bike Rally in Swaziland. #ladi_jaja?
By: Thuli Galane.