Focalistic, real name Lethabo Sebotse (24) signs with Jagermeister as part of their BE THE MEISTER campaign. Jagermeister will be collaborating with the Ke Star artist on various projects and ventures throughout 2021. In its ongoing commitment to bring passionate, unapologetic, daring, perfectionists of their craft to the forefront Jagermeister is excited to announce Focalistic as ambassador to the brand.
The exciting news comes just as Focalistic celebrates the ongoing success of his smash hit song ‘Ke Star’; and as he prepares to drop his in demand single ‘Gupta’ which has seen him boldly perform it on stages across the continent. Known as a catalyst for arts to happen organically and in an authentic way, Jagermeister has carefully crafted this deal to provide Focalistic the resources he needs to pull the trigger on his incredible ideas allowing him to truly express his artistry together with the brand.
“Focalistic incarnates everything Jagermeister stands for: He disrupts the status quo, challenges convention and unapologetically strives to perfect his craft. More than that his cool-headedness, professional, humble and approachable attitude makes him an absolute master, which is why he fits with the brand,” explains Bea Theron, Jagermeister’s Experiential Manager for South Africa.
“Jagermeister has always broken convention in a bold, unique and daring way – which is similar to how I’ve carved my career in the game; and I’m thrilled that they have recognised the same perfectly balanced mischievous charisma in me. I am so excited to join the Jagermeister family and be a representation of what a MEISTER is,” commented Focalistic.
The newly announced MEISRER just dropped his latest single ‘Gupta’ on Friday 7 May which you can stream on all digital platforms now. Born and bred in in Pretoria Focalistic is arguably one of 2019’s break-out young artist. We got introduced to him in 2017 when he dropped Fakimali but in all honestly, the young talented men Focalistic has been making music from way back for way too long. His style of music is versatile and the new brand ambassador of Jagermeister classify his music as Pina Tsa Ko Kasi. #ladi_jaja?
By: Mpho Khena.