Elaine’s entry into the music industry was through her 2019 soulful RnB track, “You’re The One” off the Elements EP. The song helped to bring South African RnB back into the spotlight. Days after celebrating the fourth anniversary of her debut extended play (EP) Elements , the Pretoria bred artist has been selected by global streaming giant Spotify to join the EQUAL Africa programme aimed at spotlighting female artists across the continent.
The programme extends resources and opportunities to women artists, amplifies their music, and exposes their music to a global listenership through EQUAL Africa and, EQUAL Global playlists.
“My biggest motivator has been watching women flourish, in a world full of standards and expectations that are meant to limit and box them in. We carry the culture and play a huge role in transforming the way music is received and consumed. It feels great to be a woman and it feels great to be in this industry. Moreover, I’m grateful to the EQUAL Africa program for amplifying the voices of game-changing African women.” says Elaine.