The art of transformation is one truly encapsulated in the work of a make-up artist. Applying make-up can be somewhat daunting even if you’ve been watching every single how-to YouTube video or following all make-up connoisseurs on Instagram. Luckily, we have some of the amazing make-up artists’ right on our doorstep who can simply wave their magic wand and make all our contouring dreams come true.
Born and bred in Soshanguve Block T, Boitumelo Letlaka (24), second born in a family of three children is one of these makeup artists who believes in the art of transformation. In addition to perfecting her craft in make-up application, she is also a skilled photographer who obtained her B-Tech in Journalism at the Tshwane University of Technology.
Visions of glamorous faces have been dancing through her mind since from a young age and loved make up as well as feeling good. From there her fascination with beauty evolved as she started practising on herself and everyone would ask her who did her makeup. From that moment, she knew how good she was and people would love her work and decided to open her make up empire, Boitumelo’s Beauty Consultancy that has been up and running since April 2016. “My dream pretty much turned into a vivid reality, in a funny kind of way.” said Boitumelo.
She believes that the best accomplishments in life are those that one struggles to achieve since starting her business was never easy. “I am still struggling to get clients but I won’t let that dampen my spirit and drive because I believe that success is much sweeter when one understands the sometimes bitter taste of a challenge “she said. She proudly lives in the moment and forever strives to push herself further within her craft, refusing to settle for mediocrity.
She finds inspiration in the natural beauty of her clients and gently enhances their features, bringing out their true beauty instead of masking it. Boitumelo invests all her time in her business since her vision is to see her consultancy booming, being able to cater for people around the country not only for those living around. However, she is also thinking of hosting a make-up tutorial night in order to collaborate with other talented local make-up artists.
She offers a full face glam make up, brow shaping and natural make up. She uses almost all kinds of brands including Maybelline, L’Oreal, Rimmel London, Essence, Avon, la girl, just to name a few. Most of the products she uses are drugstore products she also does house calls.
She applies her love of visual transformation to her own life, as she is always evolving, improving, and discovering new ways to utilize her craft. “I believe all women are pretty without makeup, and can be pretty powerful with the right make up. That’s one of my favourite quotes from Bobby Brown” said Boitumelo.
Boitumelo is a warm, gentle person who believes that makeup should be a true reflection of who you are and it should be used to highlight your natural beauty. “I absolutely love Boity’s work and I can definitely say that she is one of the loveliest ladies I know”said one of her clients’ Katlego Sehalahala.
By: MVUSO DHAVANA